Job Description

Job Description

Job Description

• Our Mission: To enrich the lives of our customers by creating exceptional beverages, food, and service that grow a thriving business. 
• Our Vision: To inspire meaningful connection. 
• Our Values: We Believe - We Engage - We Own - We Lead - We Act With Integrity - We Care 

Restaurant (Retail) Marketing Manager 

Mission Impact 

The Retail Marketing Manager enriches customer lives by shaping and elevating brand experience within our retail locations. By leading strategies that connect guests to our beverages, food, and service, this role strengthens loyalty, drives revenue, and inspires meaningful connection. Their work unifies brand and retail priorities to support a thriving business. 

What We Offer  
At New Holland Brewing Company, we strive to inspire meaningful connections - and when you work here, you’ll feel that. Our culture is inclusive, caring, and community focused. Guided by our Core Values and Growth Principles, we foster engagement, development, and collaboration for every team member. We set high standards because they sustain our growth and success in a unique industry, and we match those standards with an engaging, and rewarding culture. You’ll find competitive compensation and benefits, opportunities to grow personally and professionally, and a team committed to helping you reach your goals while contributing to ours. 

Job Summary 

The Retail Marketing Manager leads the development and execution of retail marketing strategy across New Holland Pub and Cocktail & Bottle Bar locations. Owns loyalty programming to grow the size and avg spend of our most loyal customers. Partners with Retail Operations, Brand, Digital, and Innovation teams, ensures the retail brand experience is cohesive, engaging, and reflective of New Holland’s identity. Will assist our Director of Retail Operations with setting and achieving our annual financial goals through insight, strategy and programming, executed by the Retail Operations Teams. Uses customer data, trends, social insights, and retail performance to refine strategy and improve outcomes. 

Accountability Chart  

At New Holland Brewing Company, every role has an Accountability Chart that clearly defines the 3–5 core outcomes the role owns to move the business forward. The Accountability Chart helps candidates and team members understand what success looks like. 

• Own Retail Marketing Strategy to Deliver Foot Traffic:  Define and steward retail positioning, programming, loyalty, customer segmentation, advertising, trade area strength to drive revenue, traffic, loyalty, frequency, and brand consistency. 

• Loyalty Growth:  Own loyalty programs, programming and analysis to grow recency, frequency, spend and lifetime value for our spaces and brands.  

• Influence Cross ‑ Functional Retail Execution:  Partner with Retail Operations, Digital, Brand, and Innovation teams to align and deliver revenue-driving retail initiatives through influence and collaboration. 

• Lead Brand ‑ Aligned Content and Messaging Direction:  Lead retail content and execution strategy across social, direct marketing, and guest‑facing channels to increase foot traffic, visit frequency, visibility, engagement, and performance. 

Key Responsibilities 

• Lead and act in alignment with New Holland’s Mission, Vision, and Values  

• Lead annual retail marketing strategy to drive revenue, traffic, loyalty, and awareness  

• Define and steward retail location identity and guest‑facing communications, partnering to deliver a vision for each space.  

• Develop and execute promotional campaigns, programs, events, partnerships, and other tactics that drive traffic, check lift, and guest experience (NPS)  

• Lead loyalty and event programming to increase frequency, foot traffic, check avg, and lifetime value.  

• Lead brand‑aligned content, influencer, and UGC strategy across social and direct channels with internal and external partners  

• Analyze customer insights and retail performance while managing and balancing retail marketing budgets across media, partnerships, technology, and print 

Required Qualifications 

• 5+ years’ experience in retail marketing, loyalty marketing, or hospitality-focused marketing leadership  

• Ability to lead teams, influence partners, and manage complex initiatives  

• Strong communication, planning, and customer‑centric storytelling skills  

• Proficiency with marketing tools and technology,   design tools, and data interpretation  

• Ability to manage deadlines and prioritize multiple projects in a fast‑paced environment 

Work Environment 

We strive to create an inclusive environment. Reasonable accommodation will be provided to enable individuals with disabilities to perform essential functions. 

• Travel to retail locations and market areas as needed  

• Ability to support occasional evening and weekend events or activations  

• Combination of office-based work and onsite work at retail properties 

Reports To & Team 

• Reports To: Director of Marketing and Sales 

• Team: Marketing 

Equal Opportunity Statement 

New Holland Brewing Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We do not discriminate based on race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability. Pursuant to the Americans with Disabilities Act (ADA), we provide reasonable accommodations to enable individuals with disabilities to perform essential job functions. As part of our commitment to growth and development, New Holland reserves the right, as part of a succession or development plan, to fill a position without the role being posted.

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