DIGITAL MARKETING MANAGER - SEARCH Job at Spartan Race Company, New York, NY

  • Spartan Race Company
  • New York, NY

Job Description

DescriptionWorking for Spartan Race means working to better the lives of millions of people around the globe.Every day we come to work, and have the ability to entertain, empower, and excite consumers about the Spartan brand.Spartan Race is a high-performance organization, and successful team members must therefore possess a strong work ethic and hands-on approach to business. We are innovative, create inventive solutions, and are exceptionally service minded. Team members at Spartan change lives, and have a passion for the organization.RESPONSIBILITIESPlan, develop, and implement comprehensive paid media strategies to increase visibility, recognition, and drive new user acquisition via Google Search, DV360, GDN and YouTube.Continuously monitor, identify and improve all three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page ExperienceAssure keyword targets, landing page content and ad copy are all in close alignment and optimized for generating action, interest and engagement from the targeted audienceAssure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnelUtilize Google Analytics to develop insights and action items intended to increase revenues. Manage relationships with multiple external vendors/agencies and track progress on execution across all channels.Check daily reports and provide troubleshooting support for issues relating to campaign spend, creative, tagging or partner implementation and escalating to third party vendors when necessary. Collaborate with team members by providing guidance on how to continually improve operational processes, supporting systems and communication channels where needed.Provide regular insights on performance, campaign optimizations, and new opportunities. Assure landing page content and ad copy are all in close alignment and optimized for generating action, interest and engagement from the targeted audience Work closely with the tech team to own tracking and pixel implementation of digital campaigns.EXPERIENCE 2-4 years of paid search experience managing operational processes in online advertising industry for a publisher, advertiser or agency; having both sell and buy-side experience with budgets exceeding $5mm annually is a plus A comprehensive understanding of the google ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives Proficient with MS Office Suite and deep working knowledge of Google Ads and AnalyticsExperience in Google Tag Manager, DV360 and GDN is a plus.Basic knowledge of UTM trackingExperience with testing new ad product solutions and managing new ad technology platform integrations/migrations Strong aptitude for identifying problems, troubleshooting issues and problem solving Ability to work in self-directed, results-oriented work environments and multitask in a fast-paced environment with strong written/verbal communication and relationship management skills

Job Tags

Similar Jobs

Affinity Executive Search

Digital Marketing Manager - Demand Job at Affinity Executive Search

 ...to build repeatable pipeline and improve marketing efficiency. The role is based in San...  ...building, and reporting, with strong QA.Manage end-to-end measurement from first touch...  ...Looking For5+ years of experience in B2B digital marketing or demand generation.Experience... 

Confluence Charter Schools

High School Social Studies Teacher Job at Confluence Charter Schools

# High School Social Studies TeacherConfluence Preparatory Academy - Saint Louis, MO 63103## OverviewPosition TypeFull Time## Description**Purpose Statement** The job of Teacher is done for the purpose/s of providing support to the instructional process by serving as a... 

Anderson Automotive Group

Automotive Toyota Maintenance Technician Job at Anderson Automotive Group

 ...Job Description Job Description Join our team: Fred Anderson Automotive Group is looking for entry level technicians at Toyota of Greer. Come join us for an opportunity to jump in and kickstart your career today with an organization dedicated to your career... 

Kings & Queens Pet Sitting

Professional Pet Sitter & Dog Walker Job at Kings & Queens Pet Sitting

 ...Sitting LLC. is a busy and rapidly expanding pet sitting and dog walking company based in Arlington, TX. We understand that each pet is...  ...like veterinarian, etc come to work with us to get hands on experience, and people pursuing their dream job that may need something... 

Ghafari Associates

Lighting Designer Job at Ghafari Associates

Job Description:General SummaryThe Lighting Designer, with some supervision from the Director of Electrical Engineering or senior staff, provides design, analysis and engineering for lighting, lighting control systems and circuiting for new construction and/or renovation...